Digital Presence

First Impressions, Amplified

Your website is your hardest-working team member. It’s available 24 hours a day, seven days a week. It’s the first thing most potential customers see, the place existing clients go for support, and — increasingly — the platform where real business gets done. If it’s slow, outdated, or hard to use, people leave. And they don’t come back.

Australian consumers are among the most digitally connected in the world. Over 90% of Australians are online, and the majority of purchase decisions start with a search engine. Your digital presence isn’t a nice-to-have — it’s the foundation of how people find you, evaluate you, and decide whether to trust you.

At Peritus, we build and manage digital presences that actually work. Not just websites that look good in a portfolio — sites that load fast, rank well, convert visitors into customers, and are built on infrastructure you can rely on. We’re not a design agency bolting on tech. We’re an IT company that takes design seriously. That distinction matters.

What We Deliver

Website Design and Development

We build websites from the ground up — no templates, no drag-and-drop page builders, no shortcuts that create problems down the road. Every site is custom-built to meet your business goals, your users’ needs, and modern web standards.

Custom design and development — bespoke designs translated into clean, hand-coded front-ends. We work with WordPress, headless CMS platforms (Strapi, Contentful), and custom frameworks depending on what the project demands
Mobile-first responsive design — every site is designed for mobile screens first, then scaled up. With over 60% of Australian web traffic coming from mobile devices, this isn’t optional
Performance optimisation — lightweight code, optimised images, lazy loading, caching strategies, and CDN configuration to ensure fast load times. We target sub-2-second page loads
Accessibility (WCAG 2.1 AA) — semantic HTML, keyboard navigation, screen reader compatibility, colour contrast compliance, and alt text — because your site should work for everyone
Quality assurance and testing — cross-browser testing, device testing, performance benchmarking, accessibility auditing, and user acceptance testing before every launch
Content management — intuitive CMS setups that let your team update content without needing a developer, with role-based access and revision history
Ongoing iteration — websites aren’t set-and-forget. We provide ongoing development support for new features, content updates, and continuous improvement based on analytics

Search Engine Optimisation (SEO)

A beautiful website that nobody can find is a brochure in a drawer. SEO is how you make sure the right people find you at the right time — and it’s a long game that requires technical skill, quality content, and consistent effort.

Technical SEO — Core Web Vitals optimisation, schema markup (structured data for rich search results), XML sitemaps, robots.txt configuration, crawl budget management, canonical tags, and site speed improvements
On-page SEO — keyword research and mapping, content optimisation, meta titles and descriptions, heading structure, internal linking strategy, image optimisation, and URL structure
Off-page SEO — link building through quality outreach and content, local citation management, directory listings, and digital PR
Local SEO — Google Business Profile optimisation, local keyword targeting, review management strategy, location-specific landing pages, and NAP (Name, Address, Phone) consistency across the web. Particularly important for Australian businesses serving specific regions
SEO audits and reporting — comprehensive technical audits, keyword ranking reports, traffic analysis, competitor benchmarking, and monthly performance reporting with clear, plain-language commentary
Search console and analytics — Google Search Console monitoring, indexation management, and integration with GA4 for a complete picture of search performance

Content Strategy and Copywriting

Content isn’t just words on a page — it’s how you communicate your expertise, build trust, and give search engines a reason to rank you. We develop content strategies that serve both your audience and your SEO goals.

Content audits — reviewing your existing content for quality, relevance, keyword coverage, and performance, then identifying gaps and opportunities
Editorial calendars — structured content plans aligned with your business objectives, seasonal trends, and keyword opportunities
Blog and article strategy — topic research, keyword-informed briefs, and professionally written content that positions your business as a genuine authority in your field
Landing page copy — conversion-focused copywriting for service pages, campaign pages, and lead generation funnels
Tone of voice development — defining how your brand sounds in writing, with style guides and examples your team can follow for consistency across all channels
Content that works twice — every piece of content is written to serve users first and search engines second, so it ranks well and reads well

Domain, Hosting and Maintenance

Your website needs a solid foundation — reliable hosting, proactive maintenance, and someone who actually picks up the phone when something goes wrong. We manage the infrastructure so you don’t have to think about it.

Domain registration and DNS management — domain purchasing, renewals, DNS configuration, subdomain management, and email DNS records (SPF, DKIM, DMARC)
Secure Australian hosting — hosting on Australian infrastructure with SSD storage, SSL certificates, DDoS protection, and daily backups. Data sovereignty matters, especially for government and regulated industries
WordPress maintenance — core updates, plugin updates, theme updates, security patching, database optimisation, and compatibility testing before every update goes live
Security hardening — web application firewalls, malware scanning, login protection, file integrity monitoring, and vulnerability assessments
Uptime monitoring — 24/7 monitoring with automated alerting and rapid response when issues are detected
Performance reporting — monthly reports covering uptime, load times, security status, update history, and recommendations for improvement
Backup and recovery — automated daily backups with offsite storage and tested recovery procedures, so you’re never more than 24 hours from a clean restore

Digital Strategy and Consulting

Technology without strategy is just expensive experimentation. We help you make informed decisions about where to invest your digital budget for maximum return.

Digital audits — comprehensive review of your current digital presence across website, search, social, email, and advertising channels
Competitor analysis — benchmarking your digital presence against key competitors, identifying their strengths and your opportunities
Conversion rate optimisation (CRO) — analysing user behaviour to identify friction points, then testing and implementing changes that increase enquiries, sales, or sign-ups
User journey mapping — documenting how your customers move from awareness to purchase, and optimising each touchpoint along the way
Analytics setup (GA4) — proper Google Analytics 4 implementation with event tracking, goal configuration, custom reports, and data layer setup for accurate measurement
A/B testing frameworks — structured testing programs to validate changes before full rollout, taking the guesswork out of optimisation decisions
Goal tracking and attribution — understanding which channels and campaigns actually drive results, with multi-touch attribution modelling where appropriate

E-Commerce Solutions

Selling online requires more than a product catalogue and a checkout button. We build e-commerce experiences that are fast, secure, and designed to convert — with the backend integrations to keep your operations running smoothly.

WooCommerce and Shopify — platform selection, setup, and customisation based on your product range, volume, and integration requirements
Payment gateway integration — configuration of Australian payment providers (Stripe, Square, eWAY, Afterpay, Zip) with PCI compliance and fraud protection
Product catalogue management — structured product data, variant handling, bulk import/export, and category architecture that scales
Inventory synchronisation — real-time inventory sync between your online store and physical locations, POS systems, or warehouse management platforms
Shipping integration — integration with Australian carriers (Australia Post, StarTrack, Sendle, CouriersPlease) for real-time shipping quotes, label generation, and tracking
Order management — streamlined order processing workflows, automated notifications, returns handling, and reporting

Our Approach

We build websites and digital strategies from inside an IT company. That means security, performance, and reliability are baked in from day one — not bolted on as afterthoughts. Our developers understand infrastructure. Our designers understand conversion. And everyone on the team understands that a website is a business tool first.

We’re based in Newcastle and work with businesses and organisations across Australia. Whether you need a complete digital overhaul or targeted improvements to what you’ve already got, we’ll give you straight advice and deliver work you can be proud of. Not just designers — engineers.